Hey, I’m Laine.
Pop culture and data are my best friends. Let’s make something brilliant using both.
My Approach
Timely
My experience in public relations and journalism trained me to constantly be hunting for what is happening not only in culture, but also the subcultures that exist within it. From finding myself in rabbit holes on TikTok to reading tech news every morning, timeliness inspires my strategic choices.
Collaborative
Amazing work is born when a team dynamic is centered on collaboration amoung all members. I prioritize collaboration with creatives, client services, marketing sciences, and strategists to bring ideas to life.
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3+ years of PR & advertising experience
Press releases, podcasts, creative briefs
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Community advocate
Volunteers for local organizations
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Award-winning strategic communication student
Leadership in Student Strategic Communication Media Award from Ohio University
Dive in with Seaside
Created and co-hosted a podcast in 2021 for Seaside Sustainability, a coastal restoration nonprofit. Each episode highlighted a different project the nonprofit was doing to help the ocean. Seaside Sustainability continues to use the podcast today.
Case Studies
Breaking into Gen Alpha
After two months studying Generation Alpha, Laine crafted a creative brief for an in-depth report that was shared with marketing professionals to help prepare them to engage with this emerging generation.
Press Releases
Driven by a passion for writing, Laine garnered experience in public relations from internships and studying strategic communication at Ohio University in the E.W. Scripps School of Journalism. View a mock press release she crafted below.
Recommendations
“I have consistently been impressed with Laine, and her ability to make everything she touches better. She's a strong leader, a hard worker, someone who overcommunicates naturally, and her passion for advertising and communications is evident to everyone she interacts with. Just as important, colleagues and peers gravitate to her and trust her instincts and ideas. Laine is an asset to any team or organization, and I look forward to watching her career progress.”
Tony Telloni, Global Communications Leader & Adjunct Professor
